90-Day Product Launch Checklist

marketing · Claude · free

Build a 90 day product launch checklist for [PRODUCT] targeting [AUDIENCE], launching on [DATE]. Break into phases: T 90, T 60, T 30, T 14, T 7, T 1, launch day, T+7, T+30. For each phase list: content assets, PR outreach, partner activations, email sequence sends, ad campaigns, community moments, internal readiness (support docs, sales training, pricing page), and success metric to check. Call out the 3 things that must be done by T 30 or the launch slips. Assign owner column: founder / marketing / product / support. End with the launch day war room protocol (who monitors what, escalation path) and the T+30 post mortem template (what to keep, what to kill, what to double down on).

#product-launch #checklist #gtm