marketing · Claude · free
Build a B2C persona for [PRODUCT] using Jobs to be Done, not demographics first. Structure: The job they're hiring the product to do (functional, emotional, social) The current alternatives they're firing to hire us The trigger moment — something specific happened that made them start looking The anxieties before purchase The habits after purchase Layer demographics only as a discovery aid (age, income, life stage). Include 3 verbatim quotes we'd expect this person to say, the media diet they consume, and the language they use for the problem (avoid our jargon). End with the one purchase objection we haven't answered yet, and the smallest piece of content that would defuse it.
#persona #jtbd #b2c