marketing · Claude · free
Write a brand voice and tone guide for [COMPANY] serving [AUDIENCE]. Deliver: 5 voice attributes, each an adjective with a "we are X, not Y" pairing (e.g. "confident, not arrogant") 3 tone variations: casual social, product UI, sales/enterprise A 10 row do/don't table with real example sentences Vocabulary list — words we use, words we ban (include the industry clichés to kill) A 200 word "About" paragraph in the voice as reference How the voice shifts in high stakes moments — outage, refund, apology End with a 5 question rubric anyone on the team can use to check if a piece of copy is on brand before publishing.
#brand-voice #tone-guide #brand