SWOT That Isn't Bullshit

business · Claude · free

Run a SWOT on [COMPANY / PRODUCT / INITIATIVE] but reject the usual sanitized version. Rules: Strengths must be things a competitor could NOT copy in 12 months Weaknesses must be ones I'd be scared to write down (not "we should invest more in marketing") Opportunities must have a specific triggering event and a 12 month window Threats must include one existential scenario, named, with a probability For each item, add: evidence, owner, one action for the next 30 days. Kill any bullet that could apply to any company in the industry. End with the ONE strategic move implied by the whole matrix.

#swot #strategy #honest-assessment