marketing · Any · free
Design a beta waitlist campaign for [PRODUCT] targeting [AUDIENCE]. Goal: [TARGET SIGNUPS] in [TIMEFRAME]. Deliver: 1. Waitlist landing page copy (hero, 3 benefit lines, signup, social proof) 2. The referral mechanic (position boost per invite, tier rewards, share copy) 3. Launch content plan (Twitter, LinkedIn, one long form post) 4. Creator/community seed list (10 sources of first 100 signups) 5. Drip email nurture (4 emails over 3 weeks — build anticipation, share progress, ask input, invite tier) Rules: no fake scarcity, real reasons why access is gated. Include the friction test — one signal that means the offer isn't sharp enough (referral rate under 10%, share to signup under 3%) and how to iterate.
#waitlist #beta-launch #growth