business · GPT-4o · free
Build a CAC payback model I can show the board. Inputs: ACV = [$], gross margin = [%], sales cycle = [months], CAC by channel = [$ per channel], expansion in year 1 = [%]. Return: Payback per channel, months to recover fully loaded CAC on gross margin dollars Blended payback and how each channel drags or accelerates Sensitivity: what payback becomes at 5% and 15% higher win rate What "healthy" is for [SEGMENT] and stage The channel we should cut, the one we should double, and the one we should test What payback tells us about how fast we can safely raise burn Show formulas so I can rebuild the sheet. Assume I'm numerate but not a finance person.
#cac #payback #financial-model