marketing · Any · free
Build a messaging matrix for [PRODUCT] across [3 5 CUSTOMER SEGMENTS]. Rows = segments. Columns = pain / desired outcome / primary message (one sentence) / proof point / objection / CTA. Then add: the emotional trigger per segment (fear, ambition, belonging, status, ease), the channel this segment lives on, and the person inside a company who champions the purchase. Rules: no segment gets the same primary message. Each message must be usable as an ad headline. Include the segment we should deprioritize (and why) and the one segment worth a dedicated landing page. End with a phrase bank per segment — 10 phrases each — that copywriters can pull from without diluting the voice.
#messaging #segmentation #positioning