email · Any · free
Write a shipping notification email for [PRODUCT / STORE] that reduces "where is my order" tickets by giving people what they actually want. Data available: tracking number, carrier, ship date, estimated delivery window, contents. Deliver: Subject: "on the way — arriving [DAY RANGE]" Above fold: the delivery window in plain English, the tracking button, the carrier What to expect: 2 lines on what the delivery looks like (packaging clues, signature needs) "Not home?" — the one line about what happens Product prep: one useful tip they'll want before it arrives Reply safe support line Under 100 words. Voice: [BRAND VOICE]. No "Your package has been dispatched from our fulfillment center".
#transactional #shipping #ecommerce