email · Any · free
Write an email triggered when a [PRODUCT] user hits [SPECIFIC USAGE MILESTONE — e.g., 100th workout logged, 50th project shipped, $10k processed]. Two goals: make them feel it + turn the moment into a testimonial or referral opportunity without being crass. Deliver: Subject: specific to the milestone, not generic ("100 workouts. Real ones.") Opener: name the number and what it actually means in their world The stat context: how they compare to the top 10% of users, or a personal delta vs. their week 1 One line of genuine congrats from a founder or PM The soft ask (below fold, optional): if they want to share the win publicly, here's a pre drafted post; if they know someone else who'd love the product, here's a referral link Under 120 words. Voice: [BRAND VOICE].#milestone #gamification #engagement