Make

Overview Make (formerly Integromat, rebranded in 2022) is the visual workflow automation platform that people graduate to when Zapier gets expensive or restrictive. Where Zapier gives you a linear list of Trigger and Action steps, Make gives you a real canvas — modules connected by data flow lines, parallel branches that merge back together, iterators that unpack arrays, aggregators that fold them back up, and error handlers wired as first class citizens. It is closer in shape to a node based engineering tool than to Zapier's spreadsheet inspired UX, and that difference is the entire point. The pitch is straightforward: real automation workflows are DAGs, not lists, and if you have ever tried to model "for each new order, look up the customer, split the line items, run a filter on each, then aggregate the results into a Slack message" inside Zapier, you have already discovered why Make exists. Add pricing that is roughly a third of Zapier's on a per operation basis and you have the reason Make quietly runs an enormous amount of production automation for teams who never bothered to buy Zapier's brand. Make is not the easiest tool in the space. There is a learning curve — modules, data trees, mapping panels, filter conditions, error routes — and the first few workflows take longer to build than the equivalent in Zapier. But once your team is fluent, the productivity curve keeps rising. Zapier hits a ceiling at "multi step Zap with paths." Make keeps going: sub…