Tavus

Overview Tavus is the AI video platform that started as "personalized video at scale for sales and marketing" and has quietly become one of the most important infrastructure companies in generative video. Founded in 2020 by Hassaan Raza and Quinn Favret, Tavus originally shipped a product that let a sales rep record one video and then have it dynamically re personalized for hundreds of prospects — the recipient's name, company, and role synthesized into the same face and voice as the original recording. That workflow, called Personalized Video, is still on the product page. But the company's real 2024 2026 story is its Conversational Video Interface (CVI): an AI avatar that can hold a real time video conversation with a human, powered by Tavus's proprietary Phoenix video model, Raven 0 perception model, and Sparrow 0 turn detection model. The one line positioning in 2026: Tavus is the platform of choice for developers and teams building AI video applications — interactive AI avatars for sales, support, education, healthcare interviews, and video first onboarding — not just for marketers wanting personalized send out videos. The company raised a $18M Series A led by Sequoia in 2024, expanded aggressively into the CVI category through 2025, and now competes as much with HeyGen and Synthesia as with any dedicated personalized video vendor. The honest read: Tavus is a genuinely powerful piece of infrastructure with two related but distinct product surfaces. If you are a marketer wanting to send 500 personalized welcome videos this quarter,…